"Who can sit idle when they see the moon? Where can they not see when they smell the lights?" Recently, Shuitou Zhongmin Stone City took the lead in opening the night market mode, which caused great repercussions in the stone industry. It is particularly worth mentioning that the transaction was realized on the night of the opening, which attracted many market parties and merchants to come to discuss and learn from the experience.

Although I haven't seen other offline markets follow suit, the Moments of Friends seems to have a night market wind. Stone people, who originally got off work after 6 pm, started the Moments Night Market and extended the business hours.

Shuitou Market creates a new model of night market

"Since the background wall has such a strong light-transmitting property, it must be more beautiful to turn on the lights at night, so why not consider opening it at night?" The client's kind suggestion made the one who had been buried in Chen Shaobo's heart want to do it but did not go. The idea of ​​​​doing gradually took shape.

As the first big slab market to eat crabs, Chen Shaobo, the person in charge of Zhongmin Stone City, admitted that there will be pressure. At first, some merchants do not understand it, or they are unable to adapt to the model of the night market all of a sudden, so they will be somewhat hesitant. However, the original intention of the market side is very simple, that is, it hopes to help merchants generate more income as much as possible by extending their business hours.

"Our efforts are obvious to all the merchants. In order to start this night market model, we not only have to deploy personnel to take turns on duty, but also do the atmosphere layout and a series of outdoor advertising." Chen Shaobo said frankly, watching the merchants slowly Constantly joining in, which also made him firmer in his decision-making and judgment. He believes that the night market will definitely be able to win more customers for the merchants.

Today, it is precisely the tenth day that Zhongmin Stone City opened the night market mode. Xiao Chen, the manager of the market investment department, told reporters that during the ten days of the night market, there will be more or less transactions every day, and the most one night, there are 12 orders. This is already much better than expected.

As the first wave to respond to the night market model, Dasheng Stone Industry also took the lead in tasting the sweetness. Wu Yuqun, general manager of Dasheng Stone Industry, told reporters that he did not expect to place an order so quickly, but he took part in the idea of ​​giving it a try and not advertised.

"I have to say that Zhongmin wants to help the merchants from the bottom of their hearts, because they extended their business hours by three hours without asking, and also arranged for service personnel to be dispatched at any time." Wu Yuqun said frankly, in reality, it is true It often happens that customers arrive at Shuitou just in time for the closing time of the market due to traffic reasons, which delays the itinerary of the board. Now Zhongmin has extended its business hours, which not only allows buyers to choose boards more calmly, It also gives merchants more opportunities to promote orders.

For the night market model launched by Zhongmin, most people in the industry are still in the wait-and-see stage. According to industry insiders, the night market mode may be suitable for the background wall market, but it is not suitable for the ordinary marble market, because the background wall needs the background of the light, and the marble needs natural light to distinguish the quality from the bad.

Others believe that with the change of people's daily work and rest time, appropriately increasing the business hours at night can be regarded as conforming to the laws of modern life, and it can also accurately separate projects for buyers and improve the transaction rate.

No matter how people evaluate it, it is undeniable that the night market model launched by Zhongmin has exploded the entire stone circle after ten days of trial operation. Even if there are no night markets in many markets, some of the merchants have opened Moments Night Markets one after another. Nowadays, the night market in the circle of friends has become a fashion trend for stone people.

The pattern of the market stimulates the vitality of merchants

This summer, in addition to the emerging night market model, various big board markets have taken great pains to launch various benefits in order to activate the vitality of merchants.

Kangli Stone Group has planned the Crazy Month of Warehousing. For the merchants in the market, if the part of the warehouse exceeds 30, the hoisting fee will be waived, and if the part exceeds 60, an additional reward of 5 yuan per shelf, and an additional reward of 15 yuan for the part exceeding 80 /shelf.

Some people in the industry believe that the Crazy Month of Warehousing launched by Conley seems to be the market side making profits, but it is actually a win-win situation, because only when the merchants make money can the market stabilize. He also calculated an account with the reporter. There are 8 slabs in one slab, about 5 square meters per slab, and 40 square meters in one slab. The profit of one square meter of ordinary marble is 20 to 30 yuan. As long as the merchant sells one more slab, You can earn thousands more. The hoisting fee for one unit is usually 50 yuan. According to the current market situation, if the total of more than 30 units in the market adds up to 300 units per month, the market is equivalent to a profit of 15,000 yuan. In fact, it is not much. Merchants feel motivated.

Zhu Jianglin, general manager of Zhenlin Stone Industry Co., Ltd., located in the Kangli large board market, told reporters that the outbound volume of their special-priced boards is higher than that of the well-made boards, and they can enjoy the benefits of Kangli, but most merchants cannot enjoy it. Because the overall market in the past two years has not been very good, many merchants are in a state of insufficient food, and a small number of merchants can sell more than 30 units per month.

Coincidentally, Pengxiang Stone City has also been practicing the outbound rankings. The top five merchants in the rankings every month can get corresponding rewards. This measure has been implemented for three years.

Yao Changgui, general manager of Pengxiang Stone City, believes that the implementation of the outbound rankings is to allow merchants to take advantage of the victory and catch up with each other. The ranking bonus is basically an additional reward for the salesperson. Only when the salesperson is motivated can they capture more customers for the merchants, so that the market will be lively.

Rents in some markets rose nearly 10 percent

In addition to increasing services, some markets in the Fushan Industrial Zone have not only raised the entry threshold, but also raised the rent of racks in order to motivate the market merchants. Some merchants in the Brookstone Market said that rents have risen by nearly 10%. Some merchants in Aosheng said that the same space has added several shelves, which is also a disguised rent increase.

Since around 2017, due to environmental protection issues, many merchants from outside the province have returned. The Xishi Slab Market, which is being renovated and expanded, coincides with the right time and place, and has become the foothold of many high-quality returning customers. Coupled with good management, in recent years, the market of Xishi slabs has been skyrocketing and has become an ideal place for many stone traders. Therefore, Xishi has a difficult situation.

Industry insiders said that during the epidemic last year, many markets also introduced a one-month rent-free policy. They thought it would only decrease this year. Unexpectedly, Yunfu merchants have entered Shuitou this year, and several relatively popular markets in Shuitou have become more popular, which has further promoted the market. Rising rents.

Chen Changzhi, the head of Xishi Market, said that Xishi has always screened the merchants in this part, and they are all selected from the best. Only by letting the merchants who can sell and have the advantage of variety in, can the development of the entire market be promoted.

On the opposite side of the old stone market, the Aosheng slab market is also facing higher and higher transfer fees. A merchant in Aosheng told reporters that even though Aosheng is the market with the highest rent in Shuitou, as long as anyone rents the venue, no matter whether they can sell the board or not, they do not want to return the shelf space in their hands to the market.

"Many shelves have been transferred to five or six people. For 32 shelves, the transfer fee is as high as 450,000." Mr. Li, a merchant in Aosheng, told reporters that high rents are the second priority, and now the market has adopted an elimination system. If the annual out-of-stock volume does not reach 30% of the shelf position, it must be automatically withdrawn. "There are policies above and countermeasures below, and many merchants are forced to sell at lower prices, just to not be cleared."