Affected by the epidemic, some stone traders withdrew from the market due to insufficient funds, resulting in a large area of ​​vacancy in many large slab markets. However, what surprised the reporter was that in the case of shrinking merchants, the Shuitou large board market did not decrease but increased, and it is expected that at least 8 new ones will be added in the second half of the year. Since the resumption of work and production, many inherent large board markets have been seeking changes, expanding their scale or upgrading. Every market seems to be bucking up, preparing to "go big" after the epidemic.

New markets break traditional models

Passing through Shuitou Binhai Avenue, a factory near Pengxiang Stone City is in a "big fight" and is being transformed into a large board market. Moving forward, the idle machinery workshops in the Hailian Pioneer Park have basically been transformed into large board markets.

"These are under construction, and their geographical locations are relatively good, either on the side of the road or close to the road." Miao Xianrong, a veteran in the industry, told reporters that in addition to the market under construction, there may be many more under planning. In half a year, Shuitou has added at least 8 new big board markets, plus the original market, no less than 60 can be named. "Each market can range from a few thousand shelves to as many as 20,000. In the second half of the 'more monks and less porridge', the market competition does not know how fierce."

Last month, Zhenlei's "Smart Center" finished product wholesale center in Fushan Industrial Zone officially opened. In its market, there are three color warehouses, gray, white and beige. Different from the traditional big board, this market is a two-pronged approach of big board and finished products, and it is intended to support sales expansion through the "one-stop full-chain marketing" of what you see is what you get.

No performance, no commission. The emerging Zhenlei "smart center" finished product wholesale center breaks the rent collection model of the traditional big board market, through online stores, links to intelligent manufacturing factories, links to well-known designer agencies, and the national agent channel of Milosi brand to help settle in Merchants gain customers strongly.

In the opinion of Xu Changcheng, chairman of Zhenlei Stone Industry, the stone industry must be in line with the Internet if it wants to go fast and go far. He said frankly that as early as 6 years ago, he explored the online channels of stone, and creating a "smart center" is not only a pioneering work of the stone industry, but also hopes to join more stone people to join the fast lane of the Internet.

Coincidentally, Hengmei Stone, which focuses on Spanish beige and light brown network, has been processing stone materials for more than 20 years. In the first half of the year, it also joined the large slab market and established Hengmei Stone City. At present, the market construction has been basically completed, and investment promotion has been launched.

According to the analysis of industry insiders, the location of Hengmei Stone City, although not a first-tier business district, is adjacent to the business district. Judging from its market positioning of "only doing special events" and "processing free supporting shelves", it is still more in line with the needs of the current water head, which is also a model that many surrounding markets are eager to follow.

Expansion or upgrade of the old market

In addition to new markets, many comprehensive large-scale old markets are also expanding or upgrading this year.

When Zhongmin Stone City opened the No. 15 block with the theme of stone culture symbols this year, it launched the Xiaoya background wall to empower stone with technology. At the same time, for market merchants, Zhongmin Stone City keeps pace with the times and conducts short video marketing training to help merchants use the existing short video platform to develop new marketing channels.

Pengxiang Stone City continues to optimize varieties on the basis of the original, adding indoor and outdoor experience centers. While enhancing customer experience, it also explores a new path for the transformation of the large board market. Yao Changgui, general manager of Pengxiang Stone City, told reporters that Pengxiang Stone City is no longer a simple slab market, but a stone home plaza, where you can not only buy slabs, but also finished stone products.

Since the reconstruction of the market, Yuanda Stone City has positioned itself as a “market before the factory” model of warehousing and processing in the market. After the successful operation of the first phase, the second and third phases have followed suit. Today, the overall scale of the market has been gradually improved and the facilities have been fully opened.

According to Zheng Chuanfang, the person in charge of Yuanda Stone City, the entire market processing plant covers an area of ​​160 mu and has nearly 20,000 shelves. Among them, some shelves are used for processing, and some are used for storage. The reason for constantly improving a reserve in the market is to enrich the variety and allow merchants to purchase all products in one stop.

"We attract investment very quickly, and the shelves in the market are basically full. Because there are many processors, they occupy more shelves, and the processors basically order materials directly from the mine, with first-hand plates and wholesale prices, so there are many customers. Product circulation is fast. Many non-processing households are also willing to put plates with us." Zheng Chuanfang said frankly that Yuanda Stone City is a warehouse market, so the rent is much lower than that of the central market, which is more competitive.

According to Bai Lijiang, an industry insider, several major markets in Shuitou Township have geographical advantages and first-mover advantages, so customers are relatively stable. As long as there are conditions, most markets are willing to expand the scale to make the overall market more complete.

The "chartered wife" will be reduced to a warehouse

In the post-epidemic era, merchants have become more cautious. Exiting or "retreating to the second tier" has become the choice of many merchants whose leases have expired, which has led to the rising vacancy rate in the town center market.

According to industry insiders, some merchants have their own factories, because the outbreak of the epidemic has had a direct impact on their companies' raw materials and sales. Instead of being under the pressure of rack rent in the market, it is better to take back all the sales points in the market and return to the factory base to ease the operating pressure. There are also some "second-tier" merchants, which can not only reduce costs, but also shape their advantages in the "market + processing" model.

However, in the face of the continuous shrinking of merchants, why did the large board market in Shuitou Township not decrease but increase? The person in charge of the large board market in Binhai Industrial Zone believes that as long as the input cost is not high, more successors will join the large board market this ranks. In addition, the orders of processing plants are unstable now, and workers have to be supported; coupled with the epidemic, many orders are not profitable at all, and they will not work if they are not accepted. Therefore, many processing factory owners want to transform themselves into "chartered women".

As a merchant of Gaoshi Logistics Park, Jiang Chuang, general manager of Haibo Stone, told reporters that many markets are simply attracting investment and collecting rent. Compared with operating factories, it is much simpler. And you don't have to worry about arrears or advances. This is another reason for the increase in the large board market.

"Everyone now understands that local owners are much more comfortable than selling large boards and doing engineering, so as long as there is land, including the machinery factory in Hailian Pioneer Park, they will be converted into large board markets." In Bai Lijiang's view, most of the People are confused by the superficial phenomenon, thinking that they can collect rent by setting up a market. In fact, to do a good job in a market is far beyond our imagination.

Bai Lijiang believes that the competition in the big board market will be very fierce. It is no longer a simple price competition, but more than hardware equipment and services. If the market side still wants to be a simple "charter wife", it will inevitably reduce the market to a warehouse in the future.